The Asia-Pacific Trustmark Alliance (ATA)
The Asia-Pacific Trustmark Alliance (ATA) was created by the respective domestic trustmark owners to allow Internet e-commerce Web sites to be “instantly recognizable by end-users, not just in their domestic markets but also in the global marketplace.” This alliance creates opportunities for businesses accredited by domestic trustmark owners beyond their local markets
The Asia-Pacific Trustmark Alliance (ATA)
ATA Trustmark Members in Asia - Japan: EC Network (ECNetwork); Tradesafe Inc (Tradesafe), Korea: Korea Institute for Electronic Commerce (KIEC), Philippines: Qartas Corporation (Sure Seal), Singapore: CommerceNet Singapore (CNSG); Consumers Assoc. of Singapore (CASE), Taiwan Secure Online Shopping Association (SOSA), Thailand: Ministry of Commerce’s Department of Business Development (DBD), Vietnam: E-commerce Development Center (EcomViet)
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ATA’s Guidelines for Trustmark Operators
The ATA’s Guidelines for Trustmark Operators (2008) cover the practice areas for online merchants. One of the stated goals of these guidelines is for the trustmark operators to have the ability to act as “APEC privacy accreditation service providers” using the APEC Privacy Framework and therefore deal with market demand for privacy assurance services. The practice areas are information disclosure, practices, security, privacy, alternative dispute resolution, and monitoring.